Greater Than Gold
MET-Rx training supplements are used by the type of elite athlete who doesn't have time to revel in past glories. For them, the next goal, rival or championship is all that matters. Basking in the golden glow of their trophies would only hold them back.
To launch the "Prepare For Next" campaign, we collected over 700 old trophies from running back Leonard Fournette and others and melted them down into a set of free weights, which Leonard donated to an under-privileged high school in his new city. So instead of gathering dust on a shelf, his past glories could fuel their future success.
Oddly enough, the year after we donated the weights, Raines High won their first championship in twenty years.